• Laura Ghitoi

8 articles to enrich your mind

This week we've curated a selection of 8 articles to inform, delight, and provoke you. The topics range from art and travel to commerce. Being up to date with events is essential, and so is developing a multi-disciplinary mindset through reading about a diverse range of industries.

Rethinking the store of the future

By Kati Chitrakorn | Vogue Business |5 min


Since we are all consumers of food, clothing items, or household goods, the developments happening in the retail world reverberate to all of us. Most stores now highly prioritize consumer needs through personalization, curbside pick up, and geographical proximity. The rapidly evolving trends in retail are truly fascinating to explore, especially when accompanied by illustrations of agility from the likes of Nike, Sephora, and Everlane. Read the full article here.


Retail | Commerce | Technology


Understanding and shaping consumer behavior in the next normal

By Tamara Charm, Ravi Dhar, Stacey Haas, Nathan Novemsky and Warren Teichner | McKinsey | 9 min


Speaking of consumers, the pandemic has significantly altered consumer behavior, which prompted businesses to understand the new trends and patterns and come up with long-lasting solutions and offerings. The article offers 5 key insights for action:

  • Reinforce positive new beliefs.

  • Shape emerging habits with new offerings.

  • Sustain new habits, using contextual cues.

  • Align messages to consumer mindsets.

  • Analyze consumer beliefs and behaviors at a granular level.

Read the full article here.


Consumer Behavior | COVID-19 | Businesses | Commerce


Where AI Is Delivering A Competitive Edge In 2020

By Louis Columbus | Forbes | 5 min


A new study by Deloitte shows the extent of AI's developments in three kinds of companies while also offering insights regarding the industry's biggest threats (cybersecurity and governance). The article highlights how AI-powered systems became increasingly necessary during the pandemic because multiple customer interactions had to be facilitated via AI algorithms. Read the full article here.


AI | Technology | Business


What If: How The Future Is Bright For The Pandemic Generation

By Tracy Brower | Forbes | 6 min


For the younger generations who have largely never experienced a global event with long-lasting and even traumatizing results such as a war or a massive revolution, the pandemic will most likely shape up the way they live, act, and think. This article discusses a change in values, with more family-focused ones gaining priority, a development in empathy and gratitude, and highly necessary work skills. Read the full article here.


COVID-19 | Personal development


Why We Grow Numb To Staggering Statistics — And What We Can Do About It

By Ailsa Chang | NPR | 3 min


The interview included in this article cleverly explains why after a period of staying alert, we grow numb to the effects of the pandemic because "Our neurons are wired in such a way that we only respond to change." Another take away from the article is to put things into perspective and make data feel more local. For instance, 200.000 might be too abstract to imagine in a tangible way, but it could be helpful to relate this number to more familiar examples, such as the population of a nearby city that could potentially be wiped out by a virus. Read the full article here.


Do you have 'pandemic fatigue'? How COVID-19 is sparking a mental health crisis

By Alexis Blue | World Economic Forum | 5 min


"The coronavirus has brought with it a number of stressors—including job losses, social isolation, child care challenges, and general uncertainty—that tax the mental health of millions of people worldwide." The article contains many pertinent points on work, Zoom fatigue, healthy relationships during a pandemic, and more. As increasingly more people face mental health issues, this is a very timely article to read. Find the full version here.


COVID-19 | Mental Health


If you must travel now, here’s how to make it safer

By Johanna Read | National Geographic | 8 min


This is one of the most comprehensive articles about the best safety measures to take if you have to travel now. It contains information on the best seats to pick in the airplane (as far away from the toilet!) and the best tips for experiencing the least health-related risks while staying at a hotel or eating out. Read the full article here. COVID-19 | Travel


At Magazzino, Social Distancing Devices Vibrate. So Does the Art.

By Ted Loos | New York Times |6 min


You might not have heard about this US museum until now, but they are about to become more well known due to their creations and the way they implemented proximity detection and social distancing measures. They have used a portable and wearable buzzer which goes off when sensing another device within the recommended 6 feet. Read more about this writer's experience to re-imagine how your next museum visit might go.


COVID-19 | New Normal

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