• Lars Konijnenberg

Sharjah Media City Joins Forces with Connected Circles

Updated: Aug 3

Creating new opportunities and fostering knowledge-based operation under the wings of Shams


Sharjah Media City (Shams), a world-class media hub for innovative facilities and services, recently joined Forces with Connected Circles, an Amsterdam-based company which helps retain and attract talents, boost brands reach, and gain trust through transparency, consistency, and relevant content. The joint venture aims to bring the knowledge, experience, and business processes from Amsterdam to the Middle East.



H.E. Dr. Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams), said: “We are delighted to have entered into this business venture with Connected Circles, who share our vision to build a better world with a sustainable, conscious, and inclusive future. With the combined forces of Shams and Connected Circles, we can create new opportunities and foster a knowledge-based operation under the wings of the Shams model. The agreement will enable us to jumpstart our innovative agenda which is in line with our vision to be a world-class hub for media and creativity in the region. Moreover, it will allow us to create interactive digital content for various digital platforms”.


Mylena Pierremont, Founder and CEO of Connected Circles, echoed Al Midfa’s sentiments, saying: “We are absolutely delighted by the innovation and culture at the heart of Sharjah Media City’s mission. There couldn’t be a better place for us to go. This agreement will allow us to collaborate creatively with Shams, working from one central hub to manage clients across all of the UAE, whilst creating opportunities for local media talent.”

The joint venture between Shams and Connected Circles will operate in the UAE and the greater Middle Eastern region and has a shared objective to help innovative leaders become more visible in the industry.




About Shams:


Sharjah Media City (Shams) is world-class media hub for innovative facilities and services. Shams offers over 120 business activities to choose from and provides the flexibility to combine different activities on the same license. Licenses issued by Shams allow companies to operate the business activities in accordance with their license and offer facilities, flexible legal framework, general and logistic services to investors. Shams provides unique services to investors from across the world and high level of innovative services in a safe and vibrant ecosystem for entrepreneurs to set up their business.


About Connected Circles:

Connected Circles offers services in executive positioning, employer branding, lead generation, as well as data and analytics. With the right balance of tech and human capabilities, they help clients retain and attract talents, boost their brand, and gain trust through transparency, consistency, and relevant content. The company has an international team spread across The Netherlands, France, and now also Sharjah.


© 2020 Connected Circles

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